FinTech Marketing

Videos are fast becoming a preferred means of marketing, even within FinTech and B2B businesses. People today have shorter and shorter attention spans, less time to gather information and want information quickly. The reasons for using video have been well publicized. Videos are:

preferred over reading
a more effective way to promote your business
kept and passed along [...]

Share on Facebook

Deborah L. Cox, a 20-year veteran of the software industry, has led corporate communications programs for both large and emerging growth companies.  She currently serves on the board of TAG FinTech with Scott Mills. 
Since the ‘80’s, industry analysts have evolved as critical influencers of technology purchase decisions, resulting in fear and concern in the executive [...]

Share on Facebook

We posted an earlier blog post on trademarks on May 26th. We have some additional thoughts on the use of trademarks and servicemarks in helping to build effective FinTech brands. First of all, to be clear, a “servicemark is the same as a trademark except that it identifies and distinguishes the source of a service [...]

Share on Facebook

Alex Shorter, an account agent at our agency, recently attended a dinner event hosted by the Community Bankers Association (CBA) of Georgia. The event was titled, “If I Knew Then What I Know Now,” and provided insights from three former CEOs of banks seized by the FDIC within the past year. The discussions were led [...]

Share on Facebook

I had two events recently that have shaped how I look at trademarks and why FinTech companies should care.  First, I heard about a company using an acronym of its longer name finds itself faced with a larger company announcing a new division with the same name. Secondly, I spent some time with Ms. Mary [...]

Share on Facebook