Comments on: Facebook alone is not an online business strategy http://www.fintechmarketing.com/?p=203 Discussions on financial public relations and marketing Fri, 23 Jul 2010 19:42:40 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Cary Burch http://www.fintechmarketing.com/?p=203&cpage=1#comment-13 Cary Burch Thu, 16 Apr 2009 19:10:18 +0000 http://www.fintechmarketing.com/?p=203#comment-13 Good point Trent. We at Lender Support Systems have found that we can improve our ability to communicate to our loan servicing software and compliance customers through social networks. The challenge is to keep it moving two ways. Business still has the challenge to monetize social networks in a way that generates new business. For now, we must participate and create profiles for ourselves, as well as, our businesses. As the new consumer evolves, the new consumer will demand self service that will facilitate dialogue. Regards, Cary Burch CEO Lender Support Systems, Inc. http://www.lendersupport.com http://www.linkedin.com/in/caryburch http://www.fastcompany.com/blog/cary-burch/about-cary-burch/about-cary-burch http://www.cary-burch.net Good point Trent. We at Lender Support Systems have found that we can improve our ability to communicate to our loan servicing software and compliance customers through social networks. The challenge is to keep it moving two ways. Business still has the challenge to monetize social networks in a way that generates new business. For now, we must participate and create profiles for ourselves, as well as, our businesses. As the new consumer evolves, the new consumer will demand self service that will facilitate dialogue.

Regards,

Cary Burch
CEO
Lender Support Systems, Inc.

http://www.lendersupport.com

http://www.linkedin.com/in/caryburch

http://www.fastcompany.com/blog/cary-burch/about-cary-burch/about-cary-burch

http://www.cary-burch.net

]]> By: Trent Fleming http://www.fintechmarketing.com/?p=203&cpage=1#comment-5 Trent Fleming Tue, 31 Mar 2009 15:16:54 +0000 http://www.fintechmarketing.com/?p=203#comment-5 For about 6 months, I've been exploring social media and its potential role as a marketing channel, business tool, etc. This includes Twitter, and more recently, Facebook. I started a twitter on a specific topic (www.twitter.com/remotedeposit) and began a "tip of the week" format. my hope was to create dialogue, interest, discussions, etc. While I have been successful in developing a follower base, the nature of Twitter makes it seem only a one-way conversation, I have yet to see dialogue develop. I've only more recently engaged with FB, mainly due to pressure from family, and I do think that all of the emphasis on "comments" may in fact make it a better tool for the type of engagement I am trying to develop. I do agree with the article's suggestion that small, focused FB type networks will spring up, and perhaps facilitate dialogue. For about 6 months, I’ve been exploring social media and its potential role as a marketing channel, business tool, etc. This includes Twitter, and more recently, Facebook. I started a twitter on a specific topic (www.twitter.com/remotedeposit) and began a “tip of the week” format. my hope was to create dialogue, interest, discussions, etc. While I have been successful in developing a follower base, the nature of Twitter makes it seem only a one-way conversation, I have yet to see dialogue develop. I’ve only more recently engaged with FB, mainly due to pressure from family, and I do think that all of the emphasis on “comments” may in fact make it a better tool for the type of engagement I am trying to develop. I do agree with the article’s suggestion that small, focused FB type networks will spring up, and perhaps facilitate dialogue.

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