FinTech Marketing

Deborah L. Cox, a 20-year veteran of the software industry, has led corporate communications programs for both large and emerging growth companies.  She currently serves on the board of TAG FinTech with Scott Mills. 
Since the ‘80’s, industry analysts have evolved as critical influencers of technology purchase decisions, resulting in fear and concern in the executive [...]

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LinkedIn is the most significant social networking site for business. For many of us, it has been a way to post our profile and to find people we know or with whom we have done business. However, it is also an excellent forum for one of the most important roles (and marketing functions) of a [...]

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Recently, I witnessed a banker telling a roomful of bank technology vendors that they would increase their odds of selling to the bank if they demonstrated their adherence to the FDIC’s vendor management guidelines.

In an effort to help our clients overcome sales objectives, I decided to research the subject.  After conducting some research, it [...]

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There is an old saying that goes something like, “I don’t care what they call me…as long as they call me.”
When you are selling products, services, information and or technology solutions to banks or other financial institutions, the point is to make it easy for someone to buy. That means they have to know who [...]

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