FinTech Marketing

Richard Crone is a 30-year banking veteran, founder and CEO of Crone Consulting, and one of the industry’s leading experts in mobile technologies.  He is also one of the key contributors to William Mills Agency’s seventh annual “Bankers as Buyers” report.  Scott Mills, agency president and editor of the 2010 report, recently sat down with [...]

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By Scott Mills
2010 was my seventh year editing William Mills Agency’s annual “Bankers as Buyers.” The historical focus of the report has been to help financial institutions and those companies serving them validate their strategic IT direction, compare investments in technology by type or direct further research. Today, we have narrowed our focus to discuss [...]

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Recently, Scott Stern, CEO of Lenders One, a national alliance of mortgage bankers, recently sent a letter to the agency expressing his happiness with the success of his organization’s public relations investment.Here’s an excerpt from Scott’s letter:”Before we started our relationship with the William Mills Agency, we had had previous experience with other Public Relations [...]

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By Scott Mills
My last post discussed the organic search impact of engaging in financial PR activities such as issuing press releases, reaching out to Web-based publications and posting public relations content on an organization’s Web site.  Our research, along with experience drawn from working with hundreds of financial technology providers, reveals that this impact is [...]

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By Scott Mills,
For most of us, understanding SEO has been a little like trying to unlock the secret formula for Coke.  In my last post, I discussed the importance of understanding the role of keywords and phrases in being found on the Web.   However, developing an understanding of what the Web wants is only step [...]

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