FinTech Marketing

Videos are fast becoming a preferred means of marketing, even within FinTech and B2B businesses. People today have shorter and shorter attention spans, less time to gather information and want information quickly. The reasons for using video have been well publicized. Videos are:

preferred over reading
a more effective way to promote your business
kept and passed along [...]

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Deborah L. Cox, a 20-year veteran of the software industry, has led corporate communications programs for both large and emerging growth companies.  She currently serves on the board of TAG FinTech with Scott Mills. 
Since the ‘80’s, industry analysts have evolved as critical influencers of technology purchase decisions, resulting in fear and concern in the executive [...]

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By Scott Mills
If someone is looking for your company on the Web, they will find you.  But what if they are looking for information to help them solve a problem or for vendors to consider – would you show up on Google? And if you did, what would they see?  How high on the search [...]

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Using Benchmark Data and Goals in Your Budgeting Process
By Jerry Goldstein
My last post, “How Much Should You Spend On Marketing” dealt with sales and marketing budgeting benchmarks based on an analysis of 2008 financial data from 32 publicly-held FinTech companies.  This analysis revealed that, on average, 22% of their revenues were budgeted for sales and [...]

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How much should you spend on marketing?
By Jerry Goldstein, vice president of WMA
One of the most challenging management decisions facing today’s financial technology companies is, “How much should we spend on sales and marketing?”  Both functions are essential to customer acquisition, which is the lifeblood of every organization.  Few good benchmarks exist, especially for smaller [...]

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