FinTech Marketing

We posted an earlier blog post on trademarks on May 26th. We have some additional thoughts on the use of trademarks and servicemarks in helping to build effective FinTech brands. First of all, to be clear, a “servicemark is the same as a trademark except that it identifies and distinguishes the source of a service [...]

Share on Facebook

There is an old saying that goes something like, “I don’t care what they call me…as long as they call me.”
When you are selling products, services, information and or technology solutions to banks or other financial institutions, the point is to make it easy for someone to buy. That means they have to know who [...]

Share on Facebook