FinTech Marketing

Videos are fast becoming a preferred means of marketing, even within FinTech and B2B businesses. People today have shorter and shorter attention spans, less time to gather information and want information quickly. The reasons for using video have been well publicized. Videos are:

preferred over reading
a more effective way to promote your business
kept and passed along [...]

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Deborah L. Cox, a 20-year veteran of the software industry, has led corporate communications programs for both large and emerging growth companies.  She currently serves on the board of TAG FinTech with Scott Mills. 
Since the ‘80’s, industry analysts have evolved as critical influencers of technology purchase decisions, resulting in fear and concern in the executive [...]

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We posted an earlier blog post on trademarks on May 26th. We have some additional thoughts on the use of trademarks and servicemarks in helping to build effective FinTech brands. First of all, to be clear, a “servicemark is the same as a trademark except that it identifies and distinguishes the source of a service [...]

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I had two events recently that have shaped how I look at trademarks and why FinTech companies should care.  First, I heard about a company using an acronym of its longer name finds itself faced with a larger company announcing a new division with the same name. Secondly, I spent some time with Ms. Mary [...]

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Recently, Scott Mills sat down with Trey Reeme, director of channel integration of TDECU. They discussed the credit union’s social media strategy, his role at the company and why people should be looking at 4Square.
 
 
More about Trey, the credit union and his efforts –
Trey leads social media campaigns and corporate blogging efforts and launched Young [...]

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