FinTech Marketing

Videos are fast becoming a preferred means of marketing, even within FinTech and B2B businesses. People today have shorter and shorter attention spans, less time to gather information and want information quickly. The reasons for using video have been well publicized. Videos are:

preferred over reading
a more effective way to promote your business
kept and passed along [...]

Share on Facebook

We posted an earlier blog post on trademarks on May 26th. We have some additional thoughts on the use of trademarks and servicemarks in helping to build effective FinTech brands. First of all, to be clear, a “servicemark is the same as a trademark except that it identifies and distinguishes the source of a service [...]

Share on Facebook

I had two events recently that have shaped how I look at trademarks and why FinTech companies should care.  First, I heard about a company using an acronym of its longer name finds itself faced with a larger company announcing a new division with the same name. Secondly, I spent some time with Ms. Mary [...]

Share on Facebook

A few months ago, we decided to conduct a study on bankers’ opinions on what sources of information were most credible.  We also looked at communications tactics, e.g., white papers, ads and social media.  A few of the results left us rethinking how to best reach bankers.
Here are a few findings for your consideration:
General media [...]

Share on Facebook

How much should you spend on marketing?
By Jerry Goldstein, vice president of WMA
One of the most challenging management decisions facing today’s financial technology companies is, “How much should we spend on sales and marketing?”  Both functions are essential to customer acquisition, which is the lifeblood of every organization.  Few good benchmarks exist, especially for smaller [...]

Share on Facebook